Vertical · Strategic Investments

Selective. Long-term. Local in each market.

Our investment platforms in the United Kingdom and the Middle East hold minority and controlling positions across hospitality, financial services and digital media — each selected for its long-term potential.

Platform 01 · United Kingdom

BTC UK Holding

Headquartered in London, BTC UK Holding consolidates our group's strategic investments across British hospitality, heritage F&B and specialty retail.

3Operating brands
LondonHeadquarters
HospitalitySector focus
HeritageInvestment ethos
Covent Garden, London

The NoMAD London

Our flagship UK hospitality asset — the transformation of the former Bow Street Magistrates' Court into a 91-key hotel with four restaurants and bars.

North London

The Euphorium Bakery

A beloved London bakery chain — artisan breads, pastries and cakes with deep Islington and Highbury roots.

South West England

Soho Coffee Co.

A Cotswolds-founded coffeehouse chain with ethical sourcing at its core — franchised across airports, stations and high streets in the UK and the Middle East.

Platform 02 · Middle East

BTC Middle East

Our regional investment platform — covering brokerage services and digital ventures across the UAE and the wider Gulf.

UAEOperating base
2Digital ventures
BrokerInsurance services
MENAExpansion focus
Dubai & Abu Dhabi

Promise Insurance Services

Insurance brokerage operations serving corporate and SME clients across the UAE.

Digital

Askivider

An online video classified advertising platform — part of our portfolio of digital media ventures.

Next

Pipeline

We actively review opportunities in asset-light technology, financial services and consumer brands across MENA.

Investment Philosophy

How we invest.

Principle 01

Local operating value

We invest only where the group can add operational or commercial value — never as passive financial capital alone.

Principle 02

Quality over quantity

A deliberately concentrated portfolio — fewer, higher-conviction positions we can support through multiple cycles.

Principle 03

Patient capital

As a privately held, family-rooted group, we invest with a multi-decade time horizon — not a quarterly one.

Co-investment

Looking for a long-term GCC partner?

If you operate a scalable business in hospitality, consumer, financial services or digital and are looking for patient capital with regional reach — we would love to hear from you.

Open a conversation